Hallyu

Hallyu, also known as the Korean Wave, refers to the global spread of South Korean culture through entertainment, fashion, beauty, and cuisine. It began in the late 1990s with the popularity of Korean TV dramas and K-pop music, and has since expanded to include movies, fashion trends, and Korean cuisine. Hallyu's success is driven by high-quality content, social media, and dedicated fans worldwide, fostering cultural exchange and economic growth for South Korea. It exemplifies how a country's cultural products can achieve international appeal, influencing global entertainment, lifestyle, and popular culture.