Gutenberg Galaxy (book)

"The Gutenberg Galaxy," by Marshall McLuhan, explores how the invention of the printing press transformed human consciousness and culture. McLuhan argues that the shift from oral tradition and handwritten manuscripts to print revolutionized our perception of time, space, and individual identity. This technological change led to the rise of mass communication, standardized knowledge, and new social structures. The book highlights how print shaped modern Western civilization, fostering individualism, nationalism, and the spread of ideas, ultimately laying the groundwork for the electronic media age. It’s a foundational work on how technology influences human thought and society.