Gunther Kress

Gunther Kress was a scholar in the field of multimodal communication, studying how people use a combination of words, images, gestures, and other symbols to communicate meaning. He believed that communication isn’t just about spoken or written language but involves various channels working together to create understanding. Kress’s work helps us see how visual and material elements, like layout, design, and images, shape messages, especially in our media-rich world. His ideas are influential in education, media studies, and linguistic analysis, emphasizing the importance of multiple modes in effective communication.