Guidelines for Reviewing Horizontal Mergers

Guidelines for reviewing horizontal mergers involve assessing how combining two companies that sell similar products or services might affect competition. Regulators examine whether the merger could lead to higher prices, reduced choices, or less innovation for consumers. They analyze factors like market share, the level of existing competition, and potential efficiencies gained. The goal is to determine if the merger would substantially harm a competitive market or if it might benefit consumers through innovation or cost savings. If concerns arise, regulators can challenge or block the merger to maintain fair competition.