Guideline 4.1

Guideline 4.1 emphasizes the importance of truthfulness and transparency in advertising and communications. It requires businesses to avoid making false, misleading, or unsubstantiated claims about their products or services. Essentially, any information shared must be honest and backed by evidence, ensuring consumers are not deceived. This helps maintain trust and fair competition, preventing companies from misleading customers about qualities, benefits, or costs. Overall, it promotes integrity and accountability in how businesses present themselves and their offerings to the public.