guided search theory

Guided search theory explains how our brain finds specific items in our memory efficiently. When we look for something, our brain doesn’t search randomly; instead, it uses clues and prior knowledge to narrow down options. Think of it like using a map or filter—like searching for a friend in a crowd by focusing on their clothing or height. This guided process speeds up our search by directing attention toward more likely targets, making it easier and quicker to find what we're looking for without examining everything equally.