Guerrilla Testing

Guerrilla testing is an informal and quick method of gathering user feedback on a product or website. Instead of traditional, lengthy testing procedures, it involves approaching people in public spaces or using spontaneous setups to observe how they interact with the product. This approach allows designers to identify usability issues or gather insights efficiently and cost-effectively. It’s especially useful during early development stages or for testing specific features with real users in their natural environment, providing immediate, real-world input without the need for extensive planning or resources.