Grupo de los 40

Grupo de los 40, also known as La XEW, is a powerful and influential Mexican radio station and media network, established in 1938. It has historically been a major platform for Latin American music and culture, especially known for promoting popular genres and artists across the region. The "40" originally referred to its frequency on the radio dial. Over time, it has become synonymous with shaping Latin American musical tastes, providing entertainment, and promoting cultural identity through radio broadcasting and related media activities.