Grunig's Model of Public Relations

Grunig's Model of Public Relations describes four ways organizations communicate with the public. The first is "Press Agentry," where the goal is to get attention through one-way communication, often using hype or promotion. The second is "Public Information," which involves sharing truthful, factual information openly. The third is "Two-Way Asymmetric," where organizations learn about the public to craft messages that influence opinions, but communication mainly flows one way. The most advanced is "Two-Way Symmetric," where organizations engage in balanced, mutual dialogue to build understanding and trust. This model emphasizes effective, ethical communication strategies for maintaining positive relationships.