Grunig's Four Models

Grunig's Four Models of public relations describe different ways organizations communicate with the public. The **Press Agentry Model** focuses on spreading information mainly to attract attention, often using hype. The **Publicity Model** aims to promote a positive image through publicity efforts. The **Two-Way Asymmetrical Model** involves research to understand audiences but primarily aims to influence their opinions for the organization's benefit. The **Two-Way Symmetrical Model** emphasizes honest, balanced dialogue and mutual understanding between the organization and the public, fostering long-term relationships.