Grunig Models of Public Relations

The Grunig Models of Public Relations describe different ways organizations communicate with the public. The Press Agentry Model focuses on gaining attention through publicity, often using one-way communication. The Public Information Model emphasizes sharing accurate information in a one-way manner, like press releases. The Two-Way Asymmetrical Model uses research to understand the audience, then tries to persuade them, but communication remains mostly one-sided. The Two-Way Symmetrical Model promotes balanced dialogue where organizations listen and respond to publics, fostering mutual understanding and collaboration. These models illustrate different strategies for managing public relationships effectively.