Grunig & Hunt's Models of Public Relations

Grunig & Hunt's Models of Public Relations describe different ways organizations communicate with the public. The *Press Agentry* model focuses on publicity, often one-way communication to promote or hype. The *Publicity* model is similar but emphasizes gaining media attention. The *Two-Way Asymmetrical* model involves two-way communication, but primarily to influence public opinion for the organization's benefit, often using research. The *Two-Way Symmetrical* model aims for balanced dialogue, fostering mutual understanding between the organization and its publics, promoting long-term relationships. These models help explain how organizations manage their reputation and communication strategies.