Grunig & Hunt

Grunig & Hunt developed a model to explain different public relations strategies. They identified four main approaches: 1. **Press Agentry/Publicity** – one-way communication to promote and attract attention. 2. **Public Information** – one-way dissemination of factual information. 3. **Two-Way Asymmetrical** – two-way communication used to influence opinions, often to benefit the organization. 4. **Two-Way Symmetrical** – two-way dialogue aimed at mutual understanding and building relationships. These models help organizations understand how to communicate effectively with their publics depending on their goals.