Grouping

Grouping is a data analysis technique that organizes data points into clusters or categories based on shared characteristics or patterns. This process helps identify structures, trends, or relationships within a dataset, making complex information easier to interpret. For example, grouping customer data by purchase habits can reveal different market segments. It’s widely used in fields like marketing, biology, and social sciences to simplify analysis, uncover insights, and support decision-making by drawing attention to meaningful groupings within the data.