group conformity

Group conformity refers to the tendency of individuals to adjust their beliefs, behaviors, or attitudes to align with those of a group, often to feel accepted or avoid conflict. It occurs because people seek social harmony, fear rejection, or believe the group has better knowledge. Conformity can influence decisions, opinions, and actions, sometimes leading individuals to go along with a consensus even if they personally disagree. While it helps create social cohesion, excessive conformity may suppress independent thinking and foster groupthink.