Grimace

Grimace is a fictional character created by McDonald's, designed as a large, purple, friendly mascot with a rounded shape and a simple, expressive face. He represents a symbol of fun and friendliness, often shown in various playful or silly situations. As part of McDonald's branding, Grimace helps create a welcoming and cheerful image associated with the restaurant chain, especially appealing to children. His character is meant to evoke positive feelings and demonstrate the brand’s emphasis on happiness and enjoyment during the dining experience.