Greeting Card Association

The Greeting Card Association (GCA) is a trade organization representing companies that design, produce, and distribute greeting cards and related products. It works to promote the industry, support its members through advocacy, marketing, and industry standards, and foster a community of professionals. The GCA also helps protect members’ intellectual property rights, encourages innovation, and promotes responsible business practices. Essentially, it serves as the industry’s collective voice, supporting its growth and reputation while connecting businesses for collaboration and networking.