Greenfield Investment

A Greenfield Investment refers to a business venture where a company builds a new facility or operation from the ground up in a foreign country. This process involves acquiring land and constructing new buildings, as opposed to buying existing assets or facilities. Companies often choose Greenfield investments to establish a strong presence in a new market, allowing them to tailor operations to local needs and create jobs. This approach typically offers more control and potentially better returns, but it also comes with higher initial costs and risks compared to other investment methods.