Green's model

Green's model is a framework used to understand how individuals and organizations respond to environmental issues. It emphasizes that people's behaviors are influenced by their awareness of environmental problems, their attitudes or beliefs about those issues, and their willingness to take action. The model suggests that increasing awareness and shaping positive attitudes are key steps in motivating eco-friendly behaviors. Essentially, Green's model highlights the importance of education and attitude change in encouraging sustainable actions, serving as a guide for developing effective environmental communication and intervention strategies.