Green Carpet Challenge

The Green Carpet Challenge (GCC) is an initiative that encourages fashion brands and designers to create and showcase clothing with sustainable, eco-friendly materials and practices. Its goal is to demonstrate that style and environmental responsibility can coexist by promoting transparency, reducing waste, and using environmentally conscious fabrics. When celebrities and brands participate, it helps raise awareness among consumers about sustainable fashion options, inspiring wider adoption of ethical production methods. Essentially, the GCC aims to make sustainability in high fashion visible and desirable, contributing to a more environmentally conscious industry.