Greater Union

Greater Union was a prominent Australian cinema chain established in 1916, known for showcasing the latest films across multiple locations. Over the years, it expanded through acquisitions and partnerships, becoming a key player in Australia's entertainment industry. In 2006, it was rebranded as Event Cinemas after being acquired by Australian company Amalgamated Holdings Limited. Today, the brand is recognized for offering modern, comfortable cinemas with advanced technology, including digital projection and premium screen experiences, making it a popular choice for moviegoers across Australia.