Gravure

Gravure, or rotogravure, is a printing process where images or text are transferred from engraved cylinders to paper or other materials. The cylinders have tiny cells etched into their surface that hold ink; when pressed against the substrate, these cells release ink to produce detailed, high-quality images. This method is ideal for producing large print runs of magazines, packaging, and labels because it offers sharp detail, consistent color, and efficient production. Gravure's precise ink transfer and ability to reproduce complex images make it a key technique in commercial print industries, especially for high-volume, premium-quality outputs.