grassroots media

Grassroots media refers to communication channels and content created by ordinary people or local communities, rather than large corporations or mainstream outlets. It often focuses on issues important to those communities and provides an alternative perspective to dominant narratives. Grassroots media can take various forms, including blogs, social media, community radio, and documentaries. By empowering individuals to share their stories and experiences, it fosters greater public engagement, raises awareness of social issues, and encourages collective action. This approach aims to democratize information and give a voice to marginalized groups often overlooked by traditional media.