grassroots fundraising

Grassroots fundraising is a strategy that involves raising money directly from individuals within a community or supporter base, rather than relying on large institutions or corporate donors. It typically emphasizes personal relationships, small individual contributions, and community engagement to build financial support. This approach empowers supporters to feel personally connected to the cause, often leading to sustained and organic growth in funding. Grassroots fundraising is common among nonprofit organizations, political campaigns, and social movements aiming to create a broad, committed base of donors who are invested in the organization’s success.