Graphics and Typography

Graphics and typography are design elements used to communicate visually. Graphics include images, illustrations, icons, and visual effects that capture attention and convey ideas quickly. Typography refers to the style, arrangement, and appearance of text, including font choice, size, spacing, and layout, which affects readability and tone. Together, they create visually appealing and effective communication—for example, in advertisements, websites, or printed materials—by guiding the viewer's eye, emphasizing key messages, and setting the overall aesthetic. Good design balances these elements to create clear, engaging, and meaningful visual experiences.