Graphic Design Theory

Graphic Design Theory is the study of how visual elements—such as color, shape, typography, and layout—work together to communicate messages effectively. It explores principles like balance, contrast, unity, and hierarchy to guide the creation of visually appealing and functional designs. By understanding these concepts, designers can craft visuals that attract attention, convey ideas clearly, and evoke desired emotions, ensuring that the message resonates with the intended audience. Essentially, it’s the foundation behind making visuals not just attractive, but purposeful and impactful.