Granovetter's Study

Granovetter's study, known for "The Strength of Weak Ties," explored how people find jobs. He found that most people get new jobs through acquaintances rather than close friends. Weak ties—more casual contacts—are valuable because they connect you to different social circles, providing new information and opportunities. Strong ties, like close friends and family, often share similar information. This research highlights the importance of diverse social connections for access to new opportunities, emphasizing that weaker, less intimate ties can be surprisingly powerful in expanding one's network and resources.