Granovetter's Strength of Weak Ties

Granovetter's Strength of Weak Ties theory suggests that our casual or less close relationships, like acquaintances, are often more valuable for access to new information or opportunities than our close friends. While close ties provide emotional support, weak ties connect us to diverse social circles, increasing the chances of discovering new jobs, ideas, or resources. These weaker connections serve as bridges between different groups, making them crucial for social mobility and innovation. In essence, weak ties expand our network reach beyond our immediate circles, facilitating connections that can lead to new opportunities.