Granovetter (Mark Granovetter)

Mark Granovetter is a sociologist known for his theory on social networks, particularly the idea that "weak ties"—connections with acquaintances rather than close friends—are surprisingly valuable. These weak ties serve as bridges to new information, opportunities, and networks beyond one's immediate circle. For example, an acquaintance might lead you to a new job or idea you wouldn't encounter through close friends alone. Granovetter's work highlights how these seemingly minor connections play a crucial role in social mobility, innovation, and the spread of information across societies.