Governing with Behavioral Insights

Governing with Behavioral Insights involves designing policies and decisions based on understanding how people think, feel, and behave. Instead of assuming everyone acts rationally, this approach uses research on human behavior to encourage better choices—like nudging citizens toward healthier habits or more environmentally friendly actions. It aims to make government interventions more effective and user-friendly by aligning systems with natural human tendencies, ultimately improving public outcomes without heavy-handed measures.