Gorry & Morton Framework

The Gorry & Morton Framework is a model used to understand how managers handle information when making decisions. It classifies decision situations into four types based on the clarity of the problem and the certainty of outcomes: structured, semi-structured, unstructured, and managerial. The framework helps identify the appropriate approach to gather and analyze information, balancing routine procedures with unique, complex problems. Essentially, it guides managers on when to rely on established procedures versus when to explore new information for unfamiliar challenges, improving decision effectiveness across different organizational scenarios.