Gordon Pask Associates

Gordon Pask Associates is a consultancy firm founded by Dr. Gordon Pask, a pioneering researcher in cybernetics and human-machine interaction. The organization specializes in applying principles of cybernetics—studying systems, feedback, and communication—to improve organizational management, learning, and technology integration. By analyzing how people and systems interact and adapt, they help businesses develop more effective, responsive processes and solutions. The firm combines insights from systems theory, cognitive science, and engineering to optimize performance and foster innovation in diverse settings.