Google Search Console (commonly known as GSC)

Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor and manage their site's presence in Google search results. It provides insights into how Google indexes your site, highlights search traffic, and identifies technical issues or errors that could affect your visibility. GSC also offers data on search queries, backlinks, and site performance, enabling you to optimize your content, fix problems, and improve your search ranking. Essentially, it’s a diagnostic and optimization toolkit to ensure your website performs well in Google search.