Google's Zopfli

Zopfli is an advanced compression algorithm developed by Google that creates smaller files than traditional methods by carefully analyzing data to find optimal patterns. It focuses on producing highly compressed ZIP or gzip files, which means less storage space and faster transfers over the internet. Although it takes more time to compress files compared to quicker methods, the smaller size can save bandwidth and storage costs. Essentially, Zopfli is a technique that balances better compression efficiency with increased processing time, making it ideal for situations where reducing file size is a priority.