Google RankBrain

Google RankBrain is an artificial intelligence system that helps improve search results. It analyzes search queries and interprets their meaning to understand what users are truly looking for, even if the words are unusual or unclear. RankBrain then uses this understanding to deliver more relevant results by predicting what information will best satisfy the user's intent. It learns from previous searches and continuously refines its predictions, making search results more accurate over time. Essentially, RankBrain helps Google better understand and interpret complex or ambiguous search queries to provide more useful answers.