Google Penguin

Google Penguin is a Google algorithm update introduced in 2012 to improve search quality. It specifically targets websites that manipulate search rankings through unfair tactics, such as keyword stuffing or buying links, which violate Google's guidelines. By detecting and penalizing such practices, Penguin helps ensure that search results are more relevant and trustworthy. The update encourages website owners to focus on creating valuable, user-friendly content and earning links naturally. Overall, Penguin aims to promote fair SEO practices and improve the integrity of Google's search engine results.