Google (of Google Cloud Endpoints)

Google Cloud Endpoints is a service that helps developers securely manage and deliver their APIs (application programming interfaces). Think of APIs as digital messengers that allow different software systems to communicate. Cloud Endpoints provides tools to monitor, enforce security, and scale these APIs efficiently, ensuring reliable interaction between applications and users. It simplifies the process of exposing backend services over the internet, offering robust features like authentication, analytics, and traffic management without requiring extensive infrastructure management. Essentially, it's a managed platform that makes developing, deploying, and maintaining APIs easier and more secure.