Google Inc. v. American Blind & Wallpaper Factory, Inc.

Google Inc. v. American Blind & Wallpaper Factory, Inc. was a legal case where American Blind accused Google of infringing on its trademark by allowing advertisers to bid on its brand name in Google's ad platform. The court ruled that Google was a service provider facilitating the purchase of ads, and thus, it was protected under the law from liability for trademark infringement in this context. This case established that online advertisers’ use of trademarks in keyword advertising can be lawful, provided the platform is acting as an intermediary, not directly infringing on the trademark rights.