Google ATAP

Google ATAP (Advanced Technology and Projects) is a division within Google dedicated to developing innovative, breakthrough technology projects. It works on experimental, cutting-edge ideas that could reshape how we interact with the world, such as advanced wearable devices, smart textiles, or new interfaces. ATAP collaborates with industry and academia to turn bold concepts into early prototypes and sometimes products, focusing on high-risk, high-reward innovations. Its goal is to push the boundaries of technology and improve everyday life through creative solutions that often blend hardware and software.