Good to Great (by Jim Collins)

"Good to Great" by Jim Collins is a book that explores how companies transition from being merely average to truly excellent. It identifies key factors such as disciplined leadership, a clear and unwavering focus on what they do best, fostering a culture of accountability, and embracing innovation while staying true to core values. Collins emphasizes that great companies prioritize long-term greatness over short-term gains, often characterized by "Level 5 Leaders" who combine humility with strong resolve. The book provides research-backed insights that help organizations understand the strategic and cultural elements necessary for sustained exceptional performance.