
"Good Strategy Bad Strategy"
"Good Strategy, Bad Strategy" by Richard Rumelt emphasizes that effective strategies focus on clear objectives and honest analysis of challenges. A good strategy identifies a critical problem and outlines coherent actions to address it, often leveraging core strengths. Bad strategy, in contrast, tends to be vague, filled with fluff, and lacks focus or practical steps. It may rely on broad goals rather than specific plans, leading to wasted effort. Essentially, good strategy involves thoughtful choices and clear priorities, while bad strategy ignores real issues or tries to tackle everything at once, resulting in confusion and poor results.