Gogo (grandmother) initiative

The Gogo (Grandmother) initiative is a project aimed at empowering older women, particularly grandmothers, to serve as trusted community educators and advocates for health and well-being. By involving grandmothers in outreach efforts, the program leverages their respected status and life experience to disseminate important information, promote healthy behaviors, and support community resilience. This approach recognizes the influential role grandmothers play in family and community decision-making, enhancing health initiatives’ effectiveness, especially in regions where they serve as central figures in social and cultural networks.