Goffman's Presentation of Self in Everyday Life

Goffman's "Presentation of Self in Everyday Life" explores how people manage their behavior and appearance in social situations to influence how others perceive them, much like actors performing on stage. He suggests we present different "facades" depending on the context, aiming to create favorable impressions and maintain social harmony. This process involves conscious and subconscious efforts to control impressions, using gestures, speech, and appearance. Essentially, Goffman views social interactions as performances where individuals shape their persona to suit the environment and audience, highlighting the ongoing negotiation of identity in daily life.