Goffman's face theory

Goffman's face theory suggests that individuals work to maintain a positive self-image, or "face," during social interactions. "Face" is the respect and approval one seeks from others. People manage their behavior to present themselves favorably and avoid embarrassment or loss of dignity. When someone threatens another's face, it can cause discomfort or conflict. To prevent this, individuals often use politeness and tact to support each other's self-image, creating smoother interactions and stronger social bonds. Essentially, it highlights the importance of managing perceptions and mutual respect in everyday communication.