Goffee and Jones' Trust Matrix

Goffee and Jones' Trust Matrix is a tool that helps understand how trust forms in relationships by examining two key factors: competence (ability and skills) and care (genuine concern for others). The matrix shows four trust types: 1. High competence & high care (credible trust), where trust is strong. 2. High competence & low care (competence without concern), which can seem cold. 3. Low competence & high care (warmth without ability), which can cause uncertainty. 4. Low competence & low care (distrust), where trust is weak or absent. This framework guides building or restoring trust by addressing these elements appropriately.