GM Design

GM Design refers to the creative and technical process by which General Motors develops the look, feel, and functionality of their vehicles. It involves understanding customer needs, industry trends, and technological advances to create innovative, appealing, and functional cars and trucks. The design process combines aesthetics—such as exterior styling and interior comfort—with engineering considerations like aerodynamics and safety features. GM Design aims to produce vehicles that are not only visually attractive but also efficient, safe, and aligned with the brand’s identity, ultimately delivering a satisfying experience for customers.