Globalization in Marketing

Globalization in marketing refers to companies expanding their reach beyond local markets to sell products and services worldwide. This involves adapting marketing strategies to different cultures, preferences, and regulations, while also benefiting from larger audiences and cost efficiencies. It enables businesses to build a global brand, access new opportunities, and stay competitive in an interconnected world. Essentially, it’s about connecting with customers across borders and creating a cohesive presence that resonates locally while leveraging global advantages.