Global Travel Retail Association (GTRBC)

The Global Travel Retail Business Council (GTRBC) is a professional organization that represents companies involved in retailing products to travelers worldwide, primarily in airports, airlines, and cruise ships. It aims to promote growth, establish industry standards, and encourage collaboration among retailers and brands serving travelers. GTRBC provides a forum for industry stakeholders to share insights, develop best practices, and address challenges specific to travel retail, ultimately enhancing the shopping experience for travelers and supporting the global travel retail industry’s development.