Global Soft Power Index

The Global Soft Power Index measures a country's influence and attractiveness based on qualities like culture, values, governance, and international relationships. Think of it as a score showing how often other nations and people around the world see a country positively, trust it, and want to emulate or connect with it. Unlike military strength or economic power, soft power focuses on diplomacy, cultural appeal, and global reputation. This index helps understand which countries are viewed favorably and why, guiding policymakers and businesses in building stronger international relationships through influence rather than force.