global retailing

Global retailing refers to selling products and services across multiple countries through physical stores, online platforms, or both. It involves managing diverse markets, adapting to varied customer preferences, and navigating different regulations and logistics worldwide. Companies in global retailing aim to expand their reach, increase sales, and build international brand recognition. Success requires understanding local cultures, efficient supply chains, and effective marketing strategies tailored to each region. Overall, it’s about serving customers globally while addressing the complexities of diverse markets.